Foamreadme Story
Foam Readme, rooted in a love for life, is the dream brand of a new-generation designer, Sherly Xu, who seeks freedom, independence, nature, emotion, and creativity. With a passion for fashion and beauty, Sherly creates a unique aesthetic of “casual sensuality and free spirit.” Her designs emphasize layers and folds, embodying a luxurious, exquisite, and spontaneous image of women.
In terms of design style, Foam Readme pursues the ultimate, values structure, and focuses on shapes like the ladder, “S,” and large “X.” This results in a unique sense of fashionable beauty where all elements converge into a diverse experience, capturing visual, auditory, and spiritual aspects. It conveys the emotions of “brightness, anticipation, and hope” during this unique period.
The brand draws inspiration from the literary work “Li Sao,” exploring the possibilities of Chinese fashion on the edge of fashion. Foam Readme believes that design can transcend time, culture, and geography, ultimately returning to our side. Driven by “love” and “freedom,” the brand aims to create a new and refined style of down clothing by keenly capturing fashion trends.
At AW21 China International Fashion Week, Foam Readme’s inspiration came from the nonlinear rules proposed by Kuhn and Tucker in the 1950s. Incorporating this concept into design, the brand faces natural uncertainties with rational thinking and a return to inner beliefs, love, and persistence as two coping strategies. Foam Readme maintains inner stability amid complex environments and challenges, presenting a “nonlinear rules” inner world.
As a representative brand in the down clothing industry, Foam Readme completed the “China Down Clothing Trend Release” at A/W23 China International Fashion Week and received the China Fashion Award for the 2021 Fashion Brand of the Year. This further solidifies the brand’s position, leading international trends, and conveying love and warmth embedded in clothing.
